I have a complicated relationship with Ulta brand cosmetics.
On the one hand, I love that they’re budget friendly, frequently have good
promotions, and come in a wide variety of colors. On the other hand, it seems
that more often than not you’re getting what you pay for… and it can sometimes
leave a little to be desired.
That being said, I’ve found myself with a pretty healthy
(those darn promotions!!!) collection of Ulta shadows. These come in Shimmer,
Matte, and Glitter finishes and offer a large range of colors from neutral to
colorful.
The following swatches are applied twice, plain on the left
side, with Urban Decay’s Primer Potion on the right. It’s pretty clear that if
you want colors that are vibrant and pop, you can’t use these on bare lids.
They can also, occasionally, be a little bit difficult to apply, but it varies
from shade to shade.
*= Shade is no longer being sold through Ulta.com, but may
be available in stores.
Amethyst Love
Aztec Gold Bermuda Sand
Brass* Flirty
Truffle Trendsetter
Platinum Granite
Pearl Pink
Mystical Silk
Verdigris Galaxy
Smoke* Black Ink*
Polished* Milk Chocolate
Au Naturel Seashell
Lustre Toast
Sable Chianti
In the Buff Molten
Mint Bone
Envy Naked
Sage Stardust
Brown Sugar Zephyr
Bloom Wisteria Lane
Majesty Calla Lily
Bayou Sterling
Glamazon Ice Queen
Peacock Deep Sea
There we have them. Though the colors are fun, I feel as if I’ve
done a better job advertising the Primer Potion, rather than the shadows. That
being said, if you like the colors there’s no need to not enjoy them. Just be
willing to invest in a good eye base/primer, unless you’re a fan of the
super-sheer look.
One final plus is that Ulta often includes these in
Gift-With-Purchase promotions and they come in neat little quads that are
amazing for travel.
Final Verdict: Like it!
Ingredients:
Talc, Corn (Zea Mays)
Starch, Nylon-12, Magnesium Stearate, PTFE, Dimethicone, Hydrogenated
Polyisobutene, Octyldodecyl Stearoyl Stearate, Bis-Diglyceryl
Polyacyladipate-2, Methylparaben, Phenoxyethanol, Propylparaben, Tocopheryl
Acetate, Silica. May Contain: Mica, Titanium Dioxide, Iron Oxides, Black 2, Tin
Oxide, Ultramarines, Chromium Oxide Green, Chromium Hyrdoxide Green, Carmine,
Ferric Ferrocyanide, Polyethylene Terephthalate, Polyurethane-11, Aluminum,
Polyethylene Terephthalate, Acrylates Copolymer, Calcium Sodium Borosilicate,
Bismuth Oxychloride, Yellow 5 Lake, Blue1 Lake, Manganese Violet.
